FysioHellevoet is a high-quality physiotherapy in Hellevoetsluis. FysioHellevoet follows the latest scientific insights and/or training courses from leading scientists around the world and integrates this knowledge into the treatment protocols and exercise programs. The physiotherapy planned a move to a new, more suitable location and took this step as a reason for a change of name — from FysioPoll to FysioHellevoet. A new logo is required. At the same time, the existing website (in 2011 designed by Design Effects) could use a (visual) upgrade. Design Effects based the new logo on the existing one, but gave it a more modern look. By re-using the acrobatic figure, the recognisability of the organization remained. The website, based on Adobe Business Catalyst, has retained most of its structure and content. Only the look and feel got an update.